nudie jeans

Nudie Jeans are a Swedish label and a leading European denim designers and are quickly emerging as one of the world's most popular and exciting jeans producers. They are unique in their dedication to denim and their product is exceptional in both fit and quality.  Their hallmark 'dry' jeans (that is, dark, unwashed denim) will mould & contour to your unique...

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Nudie Jeans are a Swedish label and a leading European denim designers and are quickly emerging as one of the world's most popular and exciting jeans producers. They are unique in their dedication to denim and their product is exceptional in both fit and quality.

Their hallmark 'dry' jeans (that is, dark, unwashed denim) will mould & contour to your unique curves & shape and it is recommended that you wear them as much as possible before washing them. Included in the back pocket of every pair of Nudie Jeans is a special booklet outlining wear & care instructions - be sure to read it.

"Naked Truth: Nudie is the 'naked truth about denim'. Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Jeans are more than just a piece of clothing."