sass & bide eyewear

sass & bide has collaborated with Sunshades Eyewear on their 2011/2012 eyewear collection, KING OF PLENTY. The new collection is an evolution of the aesthetic that embodies sass & bide's current range.  A distinctly sass & bide twist permeates every frame, from the classic to the statement pieces - embossed metal braiding, rose gold chains on the Gran Chaco arms, inner...

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sass & bide has collaborated with Sunshades Eyewear on their 2011/2012 eyewear collection, KING OF PLENTY. The new collection is an evolution of the aesthetic that embodies sass & bide's current range.

A distinctly sass & bide twist permeates every frame, from the classic to the statement pieces - embossed metal braiding, rose gold chains on the Gran Chaco arms, inner rim metal lining or laser cut trims around the lenses in the Mendoza. Gun metal, rose gold & silver metals contrast the pop red, rust and orange hues and compliment the signature black, tort and leopard colourings. Metallic lenses add zest to the Santa Cruz aviator, while the hexagonal La Pampa is a statement in itself.

'Eyewear is an important part of Heidi's & my style, so a range inspired by our collections was a natural progression for us. We're really proud of our sass & bide family & it was great to have some of the team involved in the campaign to bring it to life” Sarah Jane Brand Director.
Models are obsolete at sass & bide this season as the girls from the sass & bide family join Sarah-Jane and Heidi as the faces of the campaign.

'Teaming up with the ladies from Sass & Bide has been a great fit for our current portfolio of brands. We love what the Sass & Bide bring to eyewear, a fresh, feminine edge that we will all be proud of and work on an International level” Rodney Grunseit, Sunshades Eyewear CEO
Bask in the splendour of the KING OF PLENTY.