For those who aren’t familiar with Nudie Jeans, they are the ‘naked truth about denim’.

Denim comes in two basic finishes: Raw (or Dry*) or washed (washed, rinsed, etc, where the jean has been to some degree ‘vintaged’ or prematurely aged). ‘Raw’ means, literally, as it comes – brand new, unchanged, unwashed & unrinsed with the dye still heavy on the denim weave. ‘Washed’ can be anything from rinsed a few times to severely vintaged (what Ksubi are famous for – eg: taking ankle grinders to jeans and messing them up big time).

Now Nudie do both and their washed styles are fantastic, though it is their raw denim for which they are universally renowned. Nudie do it better than anyone and here’s why: their raw denim has an unbelievably attractive sheen and finish – it just looks soo good; especially when cut so well & strikingly contrasted by their trademark Orange thread & back pocket Nudie ‘wave’ insignia. It’s just such a great look! A ‘contemporary classic’.

Enjoy your Nudie Jeans – the Naked Truth about Denin