Founded by Sarah-Jane Clarke (nickname “sass”) and Heidi Middleton (nickname “bide”) the label began life as a stall on London’s Portobello Road, then rose to fashion heights with their now famous denim designs.
What had already become an underground phenomena in Australia, quickly expanded in south-east Asia, USA, Europe and even the Middle East.
Today, the Sass & Bide range offers not only innovative new shapes and detailing in denim, it also features an extensive and luxurious fashion range which showcases twice a year on the runway at New York Fashion Week.
The Sass & Bide style is inspired by the obscure & the beautiful - a unique style for women who appreciate a quirky yet ultimately sexy aesthetic. Their famous and highly-coveted denim collections feature body hugging jackets, play suits, skirts dresses and mini skirts. Look out for the must have new direction in denim for Autumn 2007 - The "Hulsey Strutters" high waisted flat fronted jean reminiscence of the classic "smoking pant" made famous by icons such as Marlene Dietrich, sure to be a look for 2008 and coming to MyCatwalk as soon as it's available. |